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⚔ Head-to-Head • Updated 2026
EMAIL MARKETING & CRM

HubSpot vs Klaviyo

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

HubSpot
★★★★☆ 4.5/5
All-in-one CRM, marketing, sales and automation platform trusted by 200,000+ businesses.
Try HubSpot →
VS
Klaviyo
★★★★☆ 4.6/5
The #1 email and SMS platform for ecommerce brands, powering 150,000+ Shopify stores.
Try Klaviyo →

Head-to-Head Comparison

FeatureHubSpotKlaviyo
Rating4.5/54.6/5
Starting PriceFree plan + $20/moFree + $20/mo
Free Plan✅ Free forever plan✅ Free up to 250 contacts
Best ForBusinesses wanting CRM + email + automation in one placeEcommerce brands on Shopify or WooCommerce

Pros & Cons

✓ HubSpot Pros

  • Free CRM forever
  • All-in-one marketing suite
  • Excellent integrations
  • Strong analytics

✓ Klaviyo Pros

  • Deep Shopify integration
  • Revenue attribution tracking
  • Powerful segmentation
  • SMS + email combined

✗ HubSpot Cons

  • Gets expensive at scale
  • Can be complex for beginners
  • Add-ons add up quickly

✗ Klaviyo Cons

  • Pricey for large lists
  • Overkill for non-ecom
  • Complex for beginners

Which Should You Choose?

Choose HubSpot if...
You want a full business CRM with marketing tools and you're not primarily an ecommerce brand.
Try HubSpot →
Choose Klaviyo if...
You run an ecommerce store — Klaviyo's Shopify integration and revenue attribution is unmatched for online retail.
Try Klaviyo →
→ Full HubSpot review → Full Klaviyo review → HubSpot alternatives