Home › Social Media › Sprout Social vs Metricool
⚔ Head-to-Head • Updated 2026
SOCIAL MEDIA

Sprout Social vs Metricool

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Sprout Social
★★★★ 4.4/5
The premium all-in-one social media management platform for data-driven enterprise and agency teams...
Try Sprout Social →
VS
Metricool
★★★★ 4.7/5
The all-in-one social media analytics and scheduling tool with one of the best free plans...
Try Metricool →

Head-to-Head Comparison

FeatureSprout SocialMetricool
Rating4.4/54.7/5
Starting Price$249/mo$22/mo
Free Plan❌ No free plan (30-day trial)✅ Free plan (1 brand, most platforms)
Users30,000+1,000,000+
Best ForEnterprise teams and large agencies needing deep social list...Teams looking for a solid Social Media solution...
Our Winner
Metricool
Metricool edges ahead with a 4.7/5 rating vs 4.4/5, and is generally better for teams looking for a solid social media solution.
Try Metricool →

Pros & Cons

✓ Sprout Social Pros

  • Best-in-class social listening
  • Advanced sentiment analysis
  • Unified smart inbox for all messages
  • Comprehensive reporting suite

✓ Metricool Pros

  • Well-established platform
  • Strong integration ecosystem
  • Good documentation
  • Active user community

✗ Sprout Social Cons

  • Most expensive in category
  • No free plan
  • Per-seat pricing adds up fast

✗ Metricool Cons

  • Pricing can be high
  • Learning curve
  • Limited customisation on lower plans

Which Should You Choose?

Choose Sprout Social if...
Enterprise teams and large agencies needing deep social listening and reporting
Try Sprout Social →
Choose Metricool if...
Teams looking for a solid Social Media solution
Try Metricool →
→ Full Sprout Social review → Full Metricool review → More Sprout Social alternatives