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Last updated: 2026
⭐ In-Depth Review • Updated 2026
SOCIAL MEDIA

Metricool Review 2026

The all-in-one social media analytics and scheduling tool with one of the best free plans available

Rating★★★★½ 4.7/5 (4200+ reviews)
Starting Price$22/mo
Free Plan✅ Free plan (1 brand, most platforms)
Users1,000,000+
Our Score
4.7/5
Best for: Analytics-focused marketers and agencies wanting deep social insights at low cost
Not for: Users wanting the simplest scheduling tool with no analytics learning curve
Try Metricool →
💡 Affiliate disclosure: We may earn a commission if you sign up through our links. This doesn't affect our honest review.

Pros & Cons

✓ Pros

  • Best analytics in category
  • Excellent free plan (1 brand, all major platforms)
  • Competitor analysis included
  • Smartlinks bio page
  • Ad account analytics (Facebook, Google, TikTok)

✗ Cons

  • UI can feel data-heavy
  • Limited scheduling on free plan
  • Less known than Hootsuite or Buffer
  • Some platforms need higher tiers

Metricool Pricing 2026

Starting from $22/mo. ✅ Free plan (1 brand, most platforms).

PlanPriceContacts/UsersEmails/LimitsKey Features
Free$01 brand50 posts/moAll platforms, basic analytics
Starter$22/mo1 brandUnlimited postsCompetitor analysis, SmartLinks
Advanced$59/mo1 brandUnlimitedBest time, team collaboration
Agency$179/mo50 brandsUnlimitedClient reports, white-label
→ Full Metricool pricing breakdown

Is Metricool Right for You?

Choose Metricool if: Analytics-focused marketers and agencies wanting deep social insights at low cost.

Skip Metricool if: Users wanting the simplest scheduling tool with no analytics learning curve.

Try Metricool Free → See Alternatives →

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