A complete breakdown of every Metricool plan — what you get, what you don't, and whether the price matches the value for your use case.
Metricool starts at $22/mo. Free plan: yes. The all-in-one social media analytics and scheduling tool with one of the best free plans available
| Plan | Price | Contacts/Users | Emails/Limits | Features |
|---|---|---|---|---|
| Free | $0 | 1 brand | 50 posts/mo | All platforms, basic analytics |
| Starter | $22/mo | 1 brand | Unlimited posts | Competitor analysis, SmartLinks |
| Advanced | $59/mo | 1 brand | Unlimited | Best time, team collaboration |
| Agency | $179/mo | 50 brands | Unlimited | Client reports, white-label |
Metricool is best for: Analytics-focused marketers and agencies wanting deep social insights at low cost.
You should consider alternatives if: Users wanting the simplest scheduling tool with no analytics learning curve.
✅ Free plan (1 brand, most platforms) — start without a credit card.
Get Started with Metricool →