Mailchimp vs Klaviyo

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Mailchimp

★★★★ 4.3/5

The world's most popular email marketing platform trusted by 13 million businesses...

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Klaviyo

★★★★ 4.6/5

The ecommerce email and SMS marketing platform built for Shopify and WooCommerce brands...

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Head-to-Head Comparison

Feature	Mailchimp	Klaviyo
Rating	4.3/5	4.6/5
Starting Price	$13/mo Essentials	$20/mo
Free Plan	✅ Free up to 500 contacts	✅ Free up to 250 contacts
Users	13,000,000+	130,000+
Best For	Small businesses and beginners wanting a trusted, well-known...	Ecommerce brands on Shopify or WooCommerce wanting revenue-d...

Our Winner

Klaviyo

Klaviyo edges ahead with a 4.6/5 rating vs 4.3/5, and is generally better for ecommerce brands on shopify or woocommerce wanting revenue-driven email.

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Pros & Cons

✓ Mailchimp Pros

Most recognised brand globally
Generous free plan
Excellent template library
Strong analytics & reporting

✓ Klaviyo Pros

Deep Shopify and WooCommerce integration
Powerful segmentation and flows
SMS + email in one platform
Revenue attribution reporting

✗ Mailchimp Cons

Pricing gets expensive at scale
Automation less powerful than rivals
Contact-based pricing adds up fast

✗ Klaviyo Cons

Expensive at scale
Steep learning curve for beginners
Pricing jumps significantly with list growth

Which Should You Choose?

Choose Mailchimp if...

Small businesses and beginners wanting a trusted, well-known platform

Try Mailchimp →

Choose Klaviyo if...

Ecommerce brands on Shopify or WooCommerce wanting revenue-driven email

Try Klaviyo →

→ Full Mailchimp review → Full Klaviyo review → More Mailchimp alternatives