Home › Social Media › Loomly vs Metricool
⚔ Head-to-Head • Updated 2026
SOCIAL MEDIA

Loomly vs Metricool

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Loomly
★★★★ 4.5/5
The brand success platform that helps marketing teams plan, schedule and measure social content...
Try Loomly →
VS
Metricool
★★★★ 4.7/5
The all-in-one social media analytics and scheduling tool with one of the best free plans...
Try Metricool →

Head-to-Head Comparison

FeatureLoomlyMetricool
Rating4.5/54.7/5
Starting Price$42/mo$22/mo
Free Plan❌ No free plan (15-day trial)✅ Free plan (1 brand, most platforms)
Users11,000+1,000,000+
Best ForMarketing teams and agencies needing collaborative content p...Teams looking for a solid Social Media solution...
Our Winner
Metricool
Metricool edges ahead with a 4.7/5 rating vs 4.5/5, and is generally better for teams looking for a solid social media solution.
Try Metricool →

Pros & Cons

✓ Loomly Pros

  • Excellent content calendar interface
  • Post ideas and inspiration included
  • Client collaboration and approval workflows
  • Hashtag manager and media library

✓ Metricool Pros

  • Well-established platform
  • Strong integration ecosystem
  • Good documentation
  • Active user community

✗ Loomly Cons

  • No free plan
  • Pricing scales steeply with users
  • Social listening absent

✗ Metricool Cons

  • Pricing can be high
  • Learning curve
  • Limited customisation on lower plans

Which Should You Choose?

Choose Loomly if...
Marketing teams and agencies needing collaborative content planning and client approvals
Try Loomly →
Choose Metricool if...
Teams looking for a solid Social Media solution
Try Metricool →
→ Full Loomly review → Full Metricool review → More Loomly alternatives