Home › Email Marketing › Klaviyo vs AWeber
⚔ Head-to-Head • Updated 2026
EMAIL MARKETING

Klaviyo vs AWeber

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Klaviyo
★★★★ 4.6/5
The ecommerce email and SMS marketing platform built for Shopify and WooCommerce brands...
Try Klaviyo →
VS
AWeber
★★★★ 4.2/5
The trusted email marketing platform with the longest cookie window in the industry...
Try AWeber →

Head-to-Head Comparison

FeatureKlaviyoAWeber
Rating4.6/54.2/5
Starting Price$20/mo$15/mo
Free Plan✅ Free up to 250 contacts✅ Free up to 500 subscribers
Users130,000+100,000+
Best ForTeams looking for a solid Email Marketing solution...Affiliate marketers and small businesses valuing deliverabil...
Our Winner
Klaviyo
Klaviyo edges ahead with a 4.6/5 rating vs 4.2/5, and is generally better for teams looking for a solid email marketing solution.
Try Klaviyo →

Pros & Cons

✓ Klaviyo Pros

  • Well-established platform
  • Strong integration ecosystem
  • Good documentation
  • Active user community

✓ AWeber Pros

  • 365-day affiliate cookie — longest in industry
  • 25+ years of deliverability expertise
  • Easy drag-and-drop builder
  • Strong autoresponder features

✗ Klaviyo Cons

  • Pricing can be high
  • Learning curve
  • Limited customisation on lower plans

✗ AWeber Cons

  • Interface feels dated
  • Fewer modern features than newer rivals
  • Limited landing page customisation

Which Should You Choose?

Choose Klaviyo if...
Teams looking for a solid Email Marketing solution
Try Klaviyo →
Choose AWeber if...
Affiliate marketers and small businesses valuing deliverability and support
Try AWeber →
→ Full Klaviyo review → Full AWeber review → More Klaviyo alternatives