A complete breakdown of every Klaviyo plan — what you get, what you don't, and whether the price matches the value for your use case.
Klaviyo starts at $20/mo. Free plan: yes. The ecommerce email and SMS marketing platform built for Shopify and WooCommerce brands
| Plan | Price | Contacts/Users | Emails/Limits | Features |
|---|---|---|---|---|
| Free | $0 | 250 | 500/mo | Email + SMS, basic flows |
| $20/mo | 251-500 | Unlimited | Full segmentation, A/B testing | |
| Email + SMS | $35/mo | 251-500 | Unlimited | SMS credits included, unified reporting |
| Enterprise | Custom | 150,000+ | Unlimited | Dedicated CSM, custom contracts |
Klaviyo is best for: Ecommerce brands on Shopify or WooCommerce wanting revenue-driven email.
You should consider alternatives if: Non-ecommerce businesses or beginners on a tight budget.
✅ Free up to 250 contacts — start without a credit card.
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