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⚔ Head-to-Head • Updated 2026
AUTOMATION

HubSpot vs Make

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

HubSpot
★★★★ 4.5/5
The all-in-one CRM and marketing automation platform powering 200,000+ businesses worldwide...
Try HubSpot →
VS
Make
★★★★ 4.7/5
The most powerful visual automation platform for complex workflows...
Try Make →

Head-to-Head Comparison

FeatureHubSpotMake
Rating4.5/54.7/5
Starting Price$20/mo Starter$10.59/mo Core
Free Plan✅ Free CRM forever✅ Free — 1,000 ops/mo
Users200,000+500,000+
Best ForGrowing SMBs wanting CRM + marketing automation in one platf...Teams looking for a solid Automation solution...
Our Winner
Make
Make edges ahead with a 4.7/5 rating vs 4.5/5, and is generally better for teams looking for a solid automation solution.
Try Make →

Pros & Cons

✓ HubSpot Pros

  • Best free CRM in the market
  • All-in-one: CRM, email, automation, reporting
  • Huge integration ecosystem (1,000+ apps)
  • Excellent onboarding and academy

✓ Make Pros

  • Well-established platform
  • Strong integration ecosystem
  • Good documentation
  • Active user community

✗ HubSpot Cons

  • Gets very expensive at higher tiers
  • Feature gating can frustrate free users
  • Complex setup for small teams

✗ Make Cons

  • Pricing can be high
  • Learning curve
  • Limited customisation on lower plans

Which Should You Choose?

Choose HubSpot if...
Growing SMBs wanting CRM + marketing automation in one platform
Try HubSpot →
Choose Make if...
Teams looking for a solid Automation solution
Try Make →
→ Full HubSpot review → Full Make review → More HubSpot alternatives