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⚔ Head-to-Head • Updated 2026
EMAIL MARKETING & CRM

HubSpot vs Mailchimp

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

HubSpot
★★★★☆ 4.5/5
All-in-one CRM, marketing, sales and automation platform trusted by 200,000+ businesses.
Try HubSpot →
VS
Mailchimp
★★★★☆ 4.3/5
The world's most popular email marketing platform with 13M+ active users.
Try Mailchimp →

Head-to-Head Comparison

FeatureHubSpotMailchimp
Rating4.5/54.3/5
Starting PriceFree plan + $20/moFree + $13/mo
Free Plan✅ Free forever plan✅ Free up to 500 contacts
Best ForBusinesses wanting CRM + email + automation in one placeSmall businesses and beginners starting with email marketing

Pros & Cons

✓ HubSpot Pros

  • Free CRM forever
  • All-in-one marketing suite
  • Excellent integrations
  • Strong analytics

✓ Mailchimp Pros

  • Huge free plan
  • Easy drag-and-drop editor
  • Strong brand recognition
  • Good templates

✗ HubSpot Cons

  • Gets expensive at scale
  • Can be complex for beginners
  • Add-ons add up quickly

✗ Mailchimp Cons

  • Expensive as list grows
  • Basic automation on lower plans
  • Limited CRM features

Which Should You Choose?

Choose HubSpot if...
You need a full CRM alongside your email marketing — HubSpot connects sales, marketing and support in one platform.
Try HubSpot →
Choose Mailchimp if...
You're a small business that just needs simple, beginner-friendly email marketing without CRM complexity.
Try Mailchimp →
→ Full HubSpot review → Full Mailchimp review → HubSpot alternatives