HubSpot vs ConvertKit

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

HubSpot

★★★★☆ 4.5/5

All-in-one CRM, marketing, sales and automation platform trusted by 200,000+ businesses.

ConvertKit

★★★★☆ 4.4/5

Email marketing platform built specifically for creators — bloggers, podcasters and course creators.

Head-to-Head Comparison

Feature	HubSpot	ConvertKit
Rating	4.5/5	4.4/5
Starting Price	Free plan + $20/mo	Free + $25/mo
Free Plan	✅ Free forever plan	✅ Free up to 1,000 subscribers
Best For	Businesses wanting CRM + email + automation in one place	Content creators, bloggers and course creators

Choose HubSpot if...

You're a business that needs CRM + email + sales pipeline — HubSpot is the clear all-in-one choice.

Choose ConvertKit if...

You're a creator or blogger focused purely on building an audience — ConvertKit is built specifically for you.