Brevo vs Klaviyo

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Brevo

★★★★ 4.1/5

Email and SMS marketing platform with a generous free plan for large contact lists...

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Klaviyo

★★★★ 4.6/5

The ecommerce email and SMS marketing platform built for Shopify and WooCommerce brands...

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Head-to-Head Comparison

Feature	Brevo	Klaviyo
Rating	4.1/5	4.6/5
Starting Price	$25/mo Starter	$20/mo
Free Plan	✅ Free — 300 emails/day	✅ Free up to 250 contacts
Users	500,000+	130,000+
Best For	Teams looking for a solid Email Marketing solution...	Ecommerce brands on Shopify or WooCommerce wanting revenue-d...

Our Winner

Klaviyo

Klaviyo edges ahead with a 4.6/5 rating vs 4.1/5, and is generally better for ecommerce brands on shopify or woocommerce wanting revenue-driven email.

Try Klaviyo →

Pros & Cons

✓ Brevo Pros

Well-established platform
Strong integration ecosystem
Good documentation
Active user community

✓ Klaviyo Pros

Deep Shopify and WooCommerce integration
Powerful segmentation and flows
SMS + email in one platform
Revenue attribution reporting

✗ Brevo Cons

Pricing can be high
Learning curve
Limited customisation on lower plans

✗ Klaviyo Cons

Expensive at scale
Steep learning curve for beginners
Pricing jumps significantly with list growth

Which Should You Choose?

Choose Brevo if...

Teams looking for a solid Email Marketing solution

Try Brevo →

Choose Klaviyo if...

Ecommerce brands on Shopify or WooCommerce wanting revenue-driven email

Try Klaviyo →

→ Full Brevo review → Full Klaviyo review → More Brevo alternatives