Wix vs Ghost

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Wix

★★★★ 4.3/5

The most popular drag-and-drop website builder for beginners and small businesses...

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Ghost

★★★★ 4.6/5

The open-source publishing platform built for serious bloggers, newsletters and membership sites...

Try Ghost →

Head-to-Head Comparison

Feature	Wix	Ghost
Rating	4.3/5	4.6/5
Starting Price	$17/mo Light	$9/mo
Free Plan	✅ Free subdomain	✅ Self-hosted free (hosting costs extra)
Users	220 million+	200,000+
Best For	Teams looking for a solid Website & Hosting solution...	Serious bloggers, journalists and newsletter creators wantin...

Our Winner

Ghost

Ghost edges ahead with a 4.6/5 rating vs 4.3/5, and is generally better for serious bloggers, journalists and newsletter creators wanting a fast, clean publishing platform.

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Pros & Cons

✓ Wix Pros

Well-established platform
Strong integration ecosystem
Good documentation
Active user community

✓ Ghost Pros

Built for publishing — blog + newsletter in one
Native membership and subscription tools
No transaction fees on paid subscriptions
Lightning-fast performance

✗ Wix Cons

Pricing can be high
Learning curve
Limited customisation on lower plans

✗ Ghost Cons

Less design flexibility than Squarespace
Small app/plugin ecosystem
Self-hosted version needs technical setup

Which Should You Choose?

Choose Wix if...

Teams looking for a solid Website & Hosting solution

Try Wix →

Choose Ghost if...

Serious bloggers, journalists and newsletter creators wanting a fast, clean publishing platform

Try Ghost →

→ Full Wix review → Full Ghost review → More Wix alternatives