Sprout Social vs Hootsuite

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Sprout Social

★★★★ 4.4/5

The premium all-in-one social media management platform for data-driven enterprise and agency teams...

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Hootsuite

★★★★ 4.2/5

The enterprise social media management platform trusted by 22 million users...

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Head-to-Head Comparison

Feature	Sprout Social	Hootsuite
Rating	4.4/5	4.2/5
Starting Price	$249/mo	$99/mo
Free Plan	❌ No free plan (30-day trial)	❌ No free plan (30-day trial)
Users	30,000+	22,000,000+
Best For	Enterprise teams and large agencies needing deep social list...	Teams looking for a solid Social Media solution...

Our Winner

Sprout Social

Sprout Social edges ahead with a 4.4/5 rating vs 4.2/5, and is generally better for enterprise teams and large agencies needing deep social listening and reporting.

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Pros & Cons

✓ Sprout Social Pros

Best-in-class social listening
Advanced sentiment analysis
Unified smart inbox for all messages
Comprehensive reporting suite

✓ Hootsuite Pros

Well-established platform
Strong integration ecosystem
Good documentation
Active user community

✗ Sprout Social Cons

Most expensive in category
No free plan
Per-seat pricing adds up fast

✗ Hootsuite Cons

Pricing can be high
Learning curve
Limited customisation on lower plans

Which Should You Choose?

Choose Sprout Social if...

Enterprise teams and large agencies needing deep social listening and reporting

Try Sprout Social →

Choose Hootsuite if...

Teams looking for a solid Social Media solution

Try Hootsuite →

→ Full Sprout Social review → Full Hootsuite review → More Sprout Social alternatives