Mailchimp vs MailerLite

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Mailchimp

★★★★ 4.3/5

The world's most popular email marketing platform trusted by 13 million businesses...

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MailerLite

★★★★ 4.6/5

Simple yet powerful email marketing platform with an industry-leading free plan...

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Head-to-Head Comparison

Feature	Mailchimp	MailerLite
Rating	4.3/5	4.6/5
Starting Price	$13/mo Essentials	$10/mo
Free Plan	✅ Free up to 500 contacts	✅ Free up to 1,000 subscribers
Users	13,000,000+	800,000+
Best For	Small businesses and beginners wanting a trusted, well-known...	Bloggers, creators and small businesses wanting maximum valu...

Our Winner

MailerLite

MailerLite edges ahead with a 4.6/5 rating vs 4.3/5, and is generally better for bloggers, creators and small businesses wanting maximum value at low cost.

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Pros & Cons

✓ Mailchimp Pros

Most recognised brand globally
Generous free plan
Excellent template library
Strong analytics & reporting

✓ MailerLite Pros

30% lifetime recurring affiliate commission
Best free plan in category (1,000 subs)
Clean drag-and-drop editor
Automation included on free plan

✗ Mailchimp Cons

Pricing gets expensive at scale
Automation less powerful than rivals
Contact-based pricing adds up fast

✗ MailerLite Cons

Fewer integrations than Mailchimp
AI features still maturing
Approval process can take time

Which Should You Choose?

Choose Mailchimp if...

Small businesses and beginners wanting a trusted, well-known platform

Try Mailchimp →

Choose MailerLite if...

Bloggers, creators and small businesses wanting maximum value at low cost

Try MailerLite →

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