Mailchimp vs Brevo

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Mailchimp

★★★★ 4.3/5

The world's most popular email marketing platform trusted by 13 million businesses...

Try Mailchimp →

Brevo

★★★★ 4.1/5

Email and SMS marketing platform with a generous free plan for large contact lists...

Try Brevo →

Head-to-Head Comparison

Feature	Mailchimp	Brevo
Rating	4.3/5	4.1/5
Starting Price	$13/mo Essentials	$25/mo Starter
Free Plan	✅ Free up to 500 contacts	✅ Free — 300 emails/day
Users	13,000,000+	500,000+
Best For	Small businesses and beginners wanting a trusted, well-known...	Teams looking for a solid Email Marketing solution...

Our Winner

Mailchimp

Mailchimp edges ahead with a 4.3/5 rating vs 4.1/5, and is generally better for small businesses and beginners wanting a trusted, well-known platform.

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Pros & Cons

✓ Mailchimp Pros

Most recognised brand globally
Generous free plan
Excellent template library
Strong analytics & reporting

✓ Brevo Pros

Well-established platform
Strong integration ecosystem
Good documentation
Active user community

✗ Mailchimp Cons

Pricing gets expensive at scale
Automation less powerful than rivals
Contact-based pricing adds up fast

✗ Brevo Cons

Pricing can be high
Learning curve
Limited customisation on lower plans

Which Should You Choose?

Choose Mailchimp if...

Small businesses and beginners wanting a trusted, well-known platform

Try Mailchimp →

Choose Brevo if...

Teams looking for a solid Email Marketing solution

Try Brevo →

→ Full Mailchimp review → Full Brevo review → More Mailchimp alternatives