Home › Email Marketing › Mailchimp vs AWeber
⚔ Head-to-Head • Updated 2026
EMAIL MARKETING

Mailchimp vs AWeber

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Mailchimp
★★★★ 4.3/5
The world's most popular email marketing platform trusted by 13 million businesses...
Try Mailchimp →
VS
AWeber
★★★★ 4.2/5
The trusted email marketing platform with the longest cookie window in the industry...
Try AWeber →

Head-to-Head Comparison

FeatureMailchimpAWeber
Rating4.3/54.2/5
Starting Price$13/mo Essentials$15/mo
Free Plan✅ Free up to 500 contacts✅ Free up to 500 subscribers
Users13,000,000+100,000+
Best ForSmall businesses and beginners wanting a trusted, well-known...Affiliate marketers and small businesses valuing deliverabil...

Pros & Cons

✓ Mailchimp Pros

  • Most recognised brand globally
  • Generous free plan
  • Excellent template library
  • Strong analytics & reporting

✓ AWeber Pros

  • 365-day affiliate cookie — longest in industry
  • 25+ years of deliverability expertise
  • Easy drag-and-drop builder
  • Strong autoresponder features

✗ Mailchimp Cons

  • Pricing gets expensive at scale
  • Automation less powerful than rivals
  • Contact-based pricing adds up fast

✗ AWeber Cons

  • Interface feels dated
  • Fewer modern features than newer rivals
  • Limited landing page customisation

Which Should You Choose?

Choose Mailchimp if...
Small businesses and beginners wanting a trusted, well-known platform
Try Mailchimp →
Choose AWeber if...
Affiliate marketers and small businesses valuing deliverability and support
Try AWeber →
→ Full Mailchimp review → Full AWeber review → More Mailchimp alternatives