A complete breakdown of every Mailchimp plan — what you get, what you don't, and whether the price matches the value for your use case.
Mailchimp starts at $13/mo Essentials. Free plan: yes. The world's most popular email marketing platform trusted by 13 million businesses
| Plan | Price | Contacts/Users | Emails/Limits | Features |
|---|---|---|---|---|
| Free | $0 | 500 | 1,000/mo | Basic templates, landing pages |
| Essentials | $13/mo | 500 | 5,000/mo | A/B testing, custom branding |
| Standard | $20/mo | 500 | 6,000/mo | Behavioural targeting, custom templates |
| Premium | $350/mo | 10,000 | 150,000/mo | Multivariate testing, advanced segmentation |
Mailchimp is best for: Small businesses and beginners wanting a trusted, well-known platform.
You should consider alternatives if: High-volume senders or advanced automation users.
✅ Free up to 500 contacts — start without a credit card.
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