Hootsuite vs Sprout Social

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Hootsuite

★★★★ 4.2/5

The enterprise social media management platform trusted by 22 million users and 800 Fortune 1000 com...

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Sprout Social

★★★★ 4.4/5

The premium all-in-one social media management platform for data-driven enterprise and agency teams...

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Head-to-Head Comparison

Feature	Hootsuite	Sprout Social
Rating	4.2/5	4.4/5
Starting Price	$99/mo	$249/mo
Free Plan	❌ No free plan (30-day trial)	❌ No free plan (30-day trial)
Users	22,000,000+	30,000+
Best For	Enterprise marketing teams and agencies needing comprehensiv...	Enterprise teams and large agencies needing deep social list...

Our Winner

Sprout Social

Sprout Social edges ahead with a 4.4/5 rating vs 4.2/5, and is generally better for enterprise teams and large agencies needing deep social listening and reporting.

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Pros & Cons

✓ Hootsuite Pros

Most established social media brand
Streams interface for real-time monitoring
OwlyWriter AI for content generation
Comprehensive analytics and reporting

✓ Sprout Social Pros

Best-in-class social listening
Advanced sentiment analysis
Unified smart inbox for all messages
Comprehensive reporting suite

✗ Hootsuite Cons

Most expensive in category
No free plan
Interface feels dated

✗ Sprout Social Cons

Most expensive in category
No free plan
Per-seat pricing adds up fast

Which Should You Choose?

Choose Hootsuite if...

Enterprise marketing teams and agencies needing comprehensive social media management

Try Hootsuite →

Choose Sprout Social if...

Enterprise teams and large agencies needing deep social listening and reporting

Try Sprout Social →

→ Full Hootsuite review → Full Sprout Social review → More Hootsuite alternatives