Brevo vs Mailchimp

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

Brevo

★★★★ 4.1/5

Email and SMS marketing platform with a generous free plan for large contact lists...

Try Brevo →

Mailchimp

★★★★ 4.3/5

The world's most popular email marketing platform trusted by 13 million businesses...

Try Mailchimp →

Head-to-Head Comparison

Feature	Brevo	Mailchimp
Rating	4.1/5	4.3/5
Starting Price	$25/mo Starter	$13/mo Essentials
Free Plan	✅ Free — 300 emails/day	✅ Free up to 500 contacts
Users	500,000+	13,000,000+
Best For	Teams looking for a solid Email Marketing solution...	Small businesses and beginners wanting a trusted, well-known...

Our Winner

Mailchimp

Mailchimp edges ahead with a 4.3/5 rating vs 4.1/5, and is generally better for small businesses and beginners wanting a trusted, well-known platform.

Try Mailchimp →

Pros & Cons

✓ Brevo Pros

Well-established platform
Strong integration ecosystem
Good documentation
Active user community

✓ Mailchimp Pros

Most recognised brand globally
Generous free plan
Excellent template library
Strong analytics & reporting

✗ Brevo Cons

Pricing can be high
Learning curve
Limited customisation on lower plans

✗ Mailchimp Cons

Pricing gets expensive at scale
Automation less powerful than rivals
Contact-based pricing adds up fast

Which Should You Choose?

Choose Brevo if...

Teams looking for a solid Email Marketing solution

Try Brevo →

Choose Mailchimp if...

Small businesses and beginners wanting a trusted, well-known platform

Try Mailchimp →

→ Full Brevo review → Full Mailchimp review → More Brevo alternatives