Home › Email Marketing › AWeber vs Mailchimp
⚔ Head-to-Head • Updated 2026
EMAIL MARKETING

AWeber vs Mailchimp

We compared both tools across pricing, features, ease of use and value to give you a clear recommendation.

AWeber
★★★★ 4.2/5
The trusted email marketing platform with the longest cookie window in the industry...
Try AWeber →
VS
Mailchimp
★★★★ 4.3/5
The world's most popular email marketing platform trusted by 13 million businesses...
Try Mailchimp →

Head-to-Head Comparison

FeatureAWeberMailchimp
Rating4.2/54.3/5
Starting Price$15/mo$13/mo Essentials
Free Plan✅ Free up to 500 subscribers✅ Free up to 500 contacts
Users100,000+13,000,000+
Best ForAffiliate marketers and small businesses valuing deliverabil...Small businesses and beginners wanting a trusted, well-known...

Pros & Cons

✓ AWeber Pros

  • 365-day affiliate cookie — longest in industry
  • 25+ years of deliverability expertise
  • Easy drag-and-drop builder
  • Strong autoresponder features

✓ Mailchimp Pros

  • Most recognised brand globally
  • Generous free plan
  • Excellent template library
  • Strong analytics & reporting

✗ AWeber Cons

  • Interface feels dated
  • Fewer modern features than newer rivals
  • Limited landing page customisation

✗ Mailchimp Cons

  • Pricing gets expensive at scale
  • Automation less powerful than rivals
  • Contact-based pricing adds up fast

Which Should You Choose?

Choose AWeber if...
Affiliate marketers and small businesses valuing deliverability and support
Try AWeber →
Choose Mailchimp if...
Small businesses and beginners wanting a trusted, well-known platform
Try Mailchimp →
→ Full AWeber review → Full Mailchimp review → More AWeber alternatives